(Updated May 23, 2023)
- What information we collect and from whom
- How we collect information
- How we use collected information
- How we share collected information
- How we protect collected information
- What are the rights for certain state residents
- How to choose how we contact you and how to contact us
- Download, purchase or use applications not provided by TDS
- Post on social media or use other third party sites
- Purchase from an online retailer
TDS is not responsible for the data practices of those independent third parties.
2. Information We Collect
Personal Information We Collect
Personal Information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include anonymous or de-identified information that cannot personally identify you, your accounts or devices or public information lawfully available from governmental records.
The following table provides a summary of:
- The categories of and representative examples of Personal Information we collect,
- The categories of sources from which Personal Information was collected,
- The business or commercial purpose for which Personal Information was collected, and
- The categories of third parties with whom TDS shares Personal Information.
Types of Information
General Business Purpose(s)
Category of Third Parties Shared With
Name, account name, alias, physical and email addresses, telephone numbers, unique personal identifier, online identifier, Internet Protocol address, MAC address, date of birth, Social Security Numbers, Driver's License Numbers Passport Numbers, signature and device identifiers.
Customer Proprietary Network Information (“CPNI”)
Calling activities, the date and time of a call; duration of a call; call-originating and call-terminating phone numbers.
Protected classification characteristics under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Credit and Financial Information
Credit and collections history, credit card numbers, credit score, credit check, banking information, and payment history
Records of personal property, products or services or other purchasing or consuming histories or tendencies and transaction histories
Network and Device Information
Advertising IDs, websites and URLs visited, advertisements clicked, and device data (e.g., operating system, software configurations)
Internet or other similar network activity
Browsing history, information on a consumer’s interaction with a website, application, or advertisement; consumer’s interaction information with TDS websites via Cookies.
Physical location where you are accessing TDS Accounts
Electronic, visual and audio information may be collected when you contact us (e.g., call recordings)
Location information, web usage, interactions with emails and advertising
|Professional or Employment Related Information
|Prior employment and other information that may be on a resume or application
|Degrees obtained, transcripts and other information that may be on a resume or application
For California residents, inferences drawn from other personal information
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
For California residents, Sensitive Personal Information
Personal Information that reveals:
Types Of Information We Collect About You
We may collect the following different types of Personal Information about you, your associated accounts, or your devices based on your use of our Services, as well as your business relationship with us or with our Third Parties:
Personal Identifiers. Personal Identifiers are Personal Information that identifies the person such as name, physical and email addresses, telephone numbers, date of birth, Social Security Numbers, Driver's License Numbers, credit card or financial account information or Customer Proprietary Network Information ("CPNI"). Personal Information does not include anonymous or de-identified information that cannot personally identify you, your accounts or devices.
Customer Proprietary Network Information (“CPNI”). CPNI is a specific type of Personal Information that relates to and includes information that we have about you because of the voice Services we provide to you. Please refer to our CPNI section for more information.
Protected Classification Characteristics under California or Federal Law. This information includes age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). As a federal contractor, TDS is required to invite job applicants to voluntarily identify classifications and characteristics such as gender, race, and veteran or disability status. This information, when provided in the application and hiring process, is kept confidential and is not used as a basis in any employment decision nor will it be made available to individuals involved in the interview/employment process.
Credit and Financial Information. Credit and Financial information are specific types of Personal Information that relate to your financial or commercial relationship with us, including your credit history, credit card numbers, banking information, and payment history for opening and managing your account as well as for billing and collection purposes.
Location Information. Location Information is collected when you provide it directly to us and when you use our Services. Location Information may include your physical address, zip code, and a physical address associated with an IP address. Certain types of Location Information may be considered Personal Information.
Sensory Data. Information including electronic, visual and audio information may be collected when you contact us, or we contact you via our Customer Care services, such as voice recordings.
Professional or Employment Related Information. This information includes current and past employment (for example, company name, job title, and dates of employment) and other professional information.
Education Information. This information includes degrees and transcripts.
Collection of Information About Children
Information You Provide to Us
You provide information to TDS when you directly interact with us. When you come into a business office, call us, access our websites, initiate a web chat, participate in a sponsored program, or take a survey, you may provide information such as your name, mailing address, telephone number or email address. You may provide your reason(s) for interacting with us, answers to surveys, voice recordings, and recordings collected in business offices. When you apply for a position with TDS, you may provide your employment or education history, as well as your authorization to collect your background information as part of the hiring process.
When you initiate establishing an account with us, you may provide your date of birth, Social Security Number, Driver's License Number, credit card information, and create authentication information such as PIN number or security questions and answers.
Information We Collect Automatically
We automatically collect your information when you access or use our Services. We may collect information about your activity and use of Services such as calls sent and received including the associated numbers; date, time and call duration; websites, applications, or services accessed; browsing history; clickstream data; referral URLs and pages visited; and search terms.
We may automatically collect data about your device such as your Advertising IDs; equipment serial number(s); operating system, device settings; software configuration; make and model of the device; applications installed on the device; signal strength; IP address; and connection speeds.
We may automatically collect information when you visit our websites, use our mobile applications, or register for our sponsored events.
We may automatically collect information when you directly interact with an employee in a business office or call into one of our Customer Care centers. We may record the communication, and any transaction that occurs when you contact us, or when we contact you, via our Customer Care services, online webchat portal, or email.
Information Collected From Others
We acquire information about you from credit agencies, financial institutions and other independent third party sources. These entities may collect information from varying sources such as public records, loyalty cards and social media.
The information we collect may include credit reports, consumer reports, criminal records, military records and references, and have information such as gender, age, education level, occupation, marital status, children in household, home value, and categories of interest like reading, music, or sports. We may also obtain information from current TDS customers through referral programs and may combine it with information we have to contact you, or direct TDS marketing offers that may be of interest to you. In addition, we may acquire information about you from independent third party sources in the form of background checks during the hiring process. These entities may collect information from varying sources such as public records. Such information collected may include credit reports, criminal records, military records, references, gender, age, education level, occupation and marital status.
3. Use & Retention
Business Purpose of Collection and Use
As explained above, we may use, or disclose, the Personal Information we collect for one or more of the following business purposes:
We may use your information to determine your eligibility for Services; provide you with Services; verify your identity; complete, fulfill, manage, and communicate with you about transactions and Services; establish and maintain your account; request credit reports and measure your credit worthiness and payment risk; and properly bill, collect, and refund for Services. We may use information to route your calls and messages; enforce our Terms of Service; respond to account, device, or issues related to Services; undertake internal research for testing, research, analysis and development of new Services; and measure the effectiveness of and improve our Services.
We may use information to protect our network from fraudulent, abusive or unlawful practices; authenticate individuals; and monitor sales transactions for potential fraud. We may access or disclose your information to respond to legal investigations; protect and defend our legal rights and property; protect the safety and security of customers or members of the public including during emergency circumstances; and comply with the law or legal processes such as court orders and subpoenas. We may also use your information to evaluate internal controls and audits for compliance, including those conducted by TDS’s internal and external audit service providers.
We may use your information to personalize promotions offered to you; market new Services to you based on your interests; tailor content you see in advertisements; administer contests, sweepstakes, promotions, and event sponsorships; and conduct industry or consumer surveys.
Aggregate and De-Identified Information. Aggregated and de-identified information have been changed in a manner that prevents others from identifying you. We may use aggregated or de-identified information to manage, protect and improve our network and Services; develop network work plans; conduct traffic flow analyses; investigate service issues; develop credit and fraud risk models; train our associates; and research new products, services and applications. We also may develop analytical tools and methods to measure the effectiveness of marketing and advertising campaigns; develop promotions and offers; and analyze customers' usage patterns. We also may measure the performance of our Services within a specific geographic area.
We retain personal information for as long as necessary to provide the products and fulfill the services and transactions you have requested or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. The criteria used to determine retention periods include: (i) how long personal information is needed to provide our products or operate our business; (ii) whether the personal information has been recognized as sensitive under applicable legal frameworks in a manner that requires particular treatment; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the personal information.
We may disclose your Personal Information to the following categories of third party entities as follows:
To our Third Party Service Providers or Contractors. We may share your information without your consent with Affiliates and Third Parties acting as our service providers that perform activities on our behalf (“Service Providers” and “Contractors”), such as billing and collecting for our Services; assisting in operating our network; managing our platforms and websites; fulfilling and distributing orders; providing customer support; setting up customer accounts; fulfillment of event and sweepstake prizes; and promoting and marketing our Services. Such Third Parties that receive information are prohibited from using the information for any purpose other than those for which they are permitted by law or they have contractually agreed to; and if they are processing your information, they have agreed to appropriate privacy and security provisions for the type of information shared.
To Local, State, or Federal Government Authorities or other business partners for legitimate business purposes. We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information with third parties to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your personal information to a third party in the event of an actual or contemplated sale, merger, reorganization of our entity or other restructuring.
To Account Owners and Authorized Parties. Account owners are parties who are financially responsible for an account (“Account Owners”). Account Owners may grant specific individuals access to their account(s) who are defined as Authorized Parties (“Authorized Parties”). Authorized Parties may act on the Account Owner’s behalf for specific account activities. For example, Account Contacts may make inquiries regarding the account, receive information about the account, pay the bill, change the service plan and make other changes to the account. Authorized Parties cannot change the Personal Information of Account Owners or other Authorized Parties. Account Owners may add, change or remove an Authorized Contact at any time.
Aggregate or De-Identified Information. We may share with Third Parties information that has been collected about you that has been de-identified or aggregated in a manner that prevents others from identifying you. The de-identified or aggregated information may be used for marketing or other analytic purposes, such as to monitor subscriber network interactions and broadband performance, or other customer experiences to evaluate customer experience and identify ways to better manage and improve our Services, and help make advertising more relevant to you.
Directory Information. Our telephone customers can designate their listings as published, non-published or non-listed for published directories or for directory assistance services. To carry out your decision to have a published number, we share information with directory listing vendors. TDS cannot remove customer information from, or correct errors in customer names, addresses, or telephone numbers appearing in, directory lists until the next available publication of those directory lists. Further, we may have no control over information appearing in the directory lists or directory assistance services of directory publishers or directory assistance providers which are not owned by us. Because of the complexity of this process and the involvement of others, errors sometimes occur. If you elected to have your information published in directories, that information becomes public and may be used by others for their own marketing or to create marketing lists.
Customer Proprietary Network Information ("CPNI") is created by our relationship with you as your telecommunications service provider. CPNI includes the type and quantity of certain telecommunications services you subscribe to and includes details about your calling activities, including call detail information such as the date and time of a call; duration of a call; call-originating and call-terminating phone numbers.
CPNI does not include published names, addresses, and phone numbers, or information generated by or associated with data and video services.
We may use your CPNI to provision your Services; generate, bill and collect for your Services; respond to your requests; enforce our Terms of Service; and protect against fraudulent use of our network. We may use CPNI to recommend other products and services to you. TDS also may share your CPNI with its Affiliates and Third Parties to market TDS Services on our behalf. The CPNI rules permit our use of this information for these purposes provided that we safeguard it from unauthorized access, use, or disclosure. We employ reasonable security measures to help protect your CPNI from unauthorized access, use, or disclosure. Use of CPNI is subject to federal laws and regulations.
When you become a customer of TDS and no later than every two years thereafter, a notice will be provided to you explaining your rights about CPNI ("CPNI Notice"). You can expect to receive your CPNI Notice with your bill.
6. Protecting Your Information
TDS takes reasonable security safeguards to protect against such risks as loss, unauthorized access, destruction, use, modification, or disclosure of information. TDS uses a variety of commercially reasonable and appropriate safeguards to protect information residing on its systems including, without limitation, server firewalls and physical facility security.
We restrict access to information to those who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We also have appropriate practices and procedures designed to protect your information. We train our employees on the proper handling and securing of information which includes reporting potential privacy concerns.
We will not store your Personal Information beyond what is necessary for business purposes, including for internal service evaluation and quality assurance purposes, except as otherwise required by law.
We cannot prevent every unauthorized attempt to access information. If you suspect an issue with access to your information, please contact us by calling 1-888-225-5837.
7. Privacy Rights
Accessing Your Information
TDS takes reasonable measures to assure you that the information we collect, use and share is accurate, complete and current. We make good faith efforts to provide you with access to your information to allow you to correct inaccuracies your request, unless the law or legitimate business reasons require us to keep it. Account Owners and Authorized Parties who wish to review or change their Personal Information may do so by contacting us.
Account Owners and their Authorized Parties are required to have their own PIN and security questions/answers for account protection. When Account Owners or their Authorized Parties contact us via phone, they may be asked to provide their PIN or answer security questions, so that we may authenticate them before we respond to their questions or change their Personal Information. Similarly, Account Owners and their Authorized Parties may be asked to present a valid government issued photo ID in our business offices for authentication purposes before we respond to their questions or change their Personal Information. Account Owners and Authorized Parties should not provide account information, their PIN or online password to unauthorized parties.
We are not required to process requests for information that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or may be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In cases in which we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.
Controlling Unsolicited E-Mail (“Spam”)
TDS is concerned about controlling unsolicited e-mail or "spam." Although TDS continues to actively review and implement new technology to help prevent this activity, there is no currently available technology that will permit TDS to totally prevent the sending and receiving of unsolicited e-mail. Using junk e-mail tools and being cautious about the sharing of your e-mail address while online may help reduce the amount of unsolicited e-mail you receive. For more information about this and other related topics go to the Federal Trade Commission's website at http://www.onguardonline.gov.
State Consumer Privacy Rights
The California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act (“CPRA” ) provide current California residents with specific rights regarding their Personal Information as defined by those acts (“CPRA PI”). TDS respects the rights of our California resident customers to exercise these rights, including to:
- Be informed about categories of CPRA PI collected; the sources of that information; the business purpose of collecting and using that information; the categories of third parties with whom CPRA PI is sold or shared if applicable; and the criteria we use to determine the retention period for CPRA PI. This information is shared above (collection, purpose, use & sharing) and below (sold) in this policy.
- To request to receive information regarding CPRA PI collected by TDS. (Right to Access)
- To request the erasure of your CPRA PI held by us. (Right to Delete)
- To request to correct inaccurate CPRA PI maintained by TDS (Right to Correct);
- To request TDS limit the use of Sensitive CPRA-PI (Right to Limit Use);
- To opt-out of the sale of CPRA PI by us to Third Parties. A (Right to Opt-out of Sale)
- To be free from discrimination for exercising your privacy rights under the CPRA.
Right to Access
You have the right to request that we disclose certain CPRA PI collected about you in the 12 months prior to our receipt of your request. Once we receive your request and verify you as an authorized requestor, we may disclose to you some or all of the following:
- The categories of CPRA PI we collected about you.
- The categories of sources for the CPRA PI we collected about you.
- Our business or commercial purpose for collecting or selling that CPRA PI.
- The categories of third parties with whom we share that CPRA PI.
- The specific pieces of CPRA PI we collected about you.
- If we sold or disclosed your CPRA PI for a business purpose, two separate lists disclosing:
- sales, identifying the CPRA PI categories that each category of recipient purchased; and
- disclosures for a business purpose, identifying the CPRA PI categories that each category of recipient obtained.
Right to Deletion
You have the right to request that we delete the CPRA PI about you that we collected and retained unless an exemption applies. We may deny your deletion request, should the information be necessary for us or our contractors or service providers to:
- Complete the transaction for which we collected the CPRA PI, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Right to Correct
You have the right to request that we correct inaccurate CPRA PI we maintain and, if applicable, maintained by our Service Providers and Contractors. TDS may choose to delete the information as an alternative to correcting it if that is more efficient and will not negatively impact you. We will inform you that we have acted on your request.
Right to Limit Use
You have to the right to request that we limit the use or disclosure of your sensitive CPRA PI. We may deny your request, should the information be necessary for us or our contractors or service providers to:
- Complete the transaction for which we collected the sensitive CPRA PI, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- To ensure the physical safety of individuals when the sensitive CPRA PI is reasonably necessary and proportionate for this purpose.
- Comply with a legal obligation.
Right to Opt-Out of Sale
Under the CPRA, California residents may direct TDS not to sell their CPRA PI to third parties. Third parties under the CPRA do not include trusted Service Providers and Contractors to TDS who have access to personal information necessary to support TDS business purposes such as assisting TDS to fulfill orders, process payments, and complete audits. These Service Providers and Contractors are prohibited from using or disclosing Personal Information for any purpose than supporting TDS.
In the preceding twelve (12) months, we may have sold your name, address, and telephone number to a third party to publish directories and third party advertisers may have access to your CPRA PI such as internet activity, online identifiers and geolocation data when you are on the TDS portal (TDS.net). This information is used to customize content displayed to you. These third party advertisers are not TDS Service Providers.
If you wish to opt-out of the sale of your CPRA PI to third parties, please submit a request via one of the designated methods described below.
We do not and will not sell or share CPRA PI for valuable consideration if we have actual knowledge that the consumer is less than 16 years of age, unless we receive affirmative authorization (“opt-in’) from either the consumer between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age.
Designated Methods For Submitting CCPA Right to Access, Right to Delete, or Right to Opt-out of Sale Requests
You may submit a request to us by:
- Using our California Consumer Rights Request Form
- Calling TDS’ Sales and Service team at 888-225-5837, beginning January 1, 2020. Telephone requests are accepted Monday – Friday from 7:00 am to 7:00 pm CT and Saturday from 8:00 am to 5:00 pm CT.
You may be required to provide certain information for us to verify your identity before we process your request. Please see the information below about verification. Once we verify your identity and validate your request, we will communicate with you to fulfill your request, or explain why we are denying your request in whole or in part. We may not respond to your request or provide you with CPRA PI if we cannot verify your identity or authority to make the request and confirm the CPRA PI relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use CPRA PI provided in your request to verify your identity or authority to make the request.
Requests from Individuals. It is important that TDS verify identity before fulfilling requests. If you sign-in via My Account before completing your request or supply your PIN when calling TDS, you will be verified. If you are unable to do that, the California Consumer Rights Request Form will guide you through how to help TDS verify you.
TDS does not require you to create an account with us to make a request. However, for our customers with My Account, we recommend using this channel to submit your request as it will be the most efficient for you.
Authorized Agents. In addition to those who are acting on your behalf with legal power of attorney or as a conservator, you may designate an agent to submit requests on your behalf. Agents can be a natural person or a business entity that is registered with the California Secretary of State.
Authorized Agents are required to verify your identity by providing us with certain Personal Information, depending on whether you hold an account with us or not and the nature of the information you require, which we will endeavor to match the information submitted to information we maintain about you. Additionally, we will require that you provide us with written confirmation that you have authorized the agent to act on your behalf, and the scope of that authorization. The agent will be required to provide us with proof of the agency relationship, which may be a declaration attesting to the agent’s identity and authorization by you to act on their behalf, signed under penalty of perjury. If the agent is a business entity, it will also need to submit evidence that it is registered and in good standing with the California Secretary of State. Information to identify and verify your agent can be submitted through the same mechanism and at the same time that you submit information to verify your identity. Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.
TDS will confirm receipt of your request and make an effort to fulfill verified requests within a reasonable time, with the target of 45 days for Right to Access, Right to Delete, and Right to Correct requests and 15 days for Right to Opt-out of Sale and Right to Limit Use requests. In some cases we may need additional time to respond to Right to Access, Right to Delete, or Right to Correct requests. Should that occur, TDS will contact you so you know the reason(s) for the delay and when you can expect the request to be fulfilled.
Shine the Light. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to annually request, free of charge, information about the Personal Information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to: TDS Telecom, Attn: Legal Dept., 525 Junction Road, Madison, WI 53717.
The 2019 Maine Act to Protect the Privacy of Online Consumer Information ("Maine Privacy Act”) provides current Maine residents with certain rights regarding their personal information as defined by the Maine Privacy Act* (“Maine PII”) when purchasing consumer broadband internet access service. This applies to individuals only, not commercial customers.
The Maine Privacy Act prohibits broadband internet service providers from using, disclosing, selling or permitting access to your Maine PII unless you provide prior, express, affirmative consent to do so, subject to certain exceptions such as:
- to provide broadband internet access service and other services necessary to the provision of broadband internet access service;
- to advertise or market our communications-related services to you;
- to comply with a lawful court order;
- to initiate, render, bill for, and collect payment for broadband internet access service;
- to protect against fraudulent, abusive, or unlawful use; and
- providing location information to assist in the delivery of emergency services.
TDS may not refuse service, charge a penalty or fail to provide a discount based on your decision to exercise your rights under the Maine Privacy Act.
*Defined by the Maine Privacy Act as personally identifying information about a customer, including but not limited to the customer’s name, billing information, social security number, billing address and demographic data; and information from a customer’s use of broadband Internet access service, including but not limited to web browsing history, application usage history, precise geolocation information, financial & health information, information pertaining to the customer’s children, customer’s device identifier (such as media access control address, international mobile equipment identity or Internet protocol address), content of customer’s communications and origin & destination Internet protocol addresses.
Right to Non-Discrimination
TDS does not discriminate against you for exercising any of your privacy rights set forth above. If you exercise your rights, we will not:
- Deny you goods or services;
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
- Provide you a different level or quality of goods or services;
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
8. Communicating With TDS
Attn: Legal Dept.
525 Junction Road
Madison, WI 53717
To opt-out of receiving marketing communications from TDS or to opt-out of TDS' use of Personal Identifiers, Network and Device Information, and Internet Network Activity to market and personalize promotions to you when TDS is acting as a broadband provider, TDS customers may make this request via email to email@example.com or by mail to:
Attn: Legal Dept.
525 Junction Road
Madison, WI 53717
To exercise your Right to Access, Right to Delete, or Right to Opt-out of Sale rights under the CPRA, please see Section 7 above.
To manage Cookies, please see the information in the next section.
What Are Cookies?
A Cookie is a small text file sent to and stored on your computer or other internet connected device to identify your browser or store information. A first party Cookie is set up by the website being visited by the user. A third party Cookie is set up by a domain that is not the entity hosting the website. Cookies are widely used to make websites work, work in a more efficient way, and identify and track users.
How Can I Manage My Cookie Preferences?
To provide you with the best possible experience with our Online Services, we use different types of Cookies. We categorize these Cookies into the following types:
- Strictly Necessary Cookies: These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the site will not then work. These Cookies do not store any personally identifiable information.
- Performance/Functional Cookies: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these Cookies collect is aggregated and therefore anonymous. If you do not allow these Cookies we will not know when you have visited our site, and will not be able to monitor its performance.
- Targeting/Advertising Cookies: We use these Cookies to enhance our marketing and advertising campaigns, as well as to deliver content that we believe will be most relevant to you based on your use of our websites. These Cookies may be set through our site by our advertising partners or other third parties. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. Targeting and advertising Cookies track user behavior and store user attributes to provide more personalized content (in some cases, including ad content) to visitors both on our websites and once you leave our website. These Cookies are not essential for the website to function, but if you do not allow these Cookies, you may experience less targeted advertising.
If you wish to opt-out of Cookies, please see the banner that appears on TDS pages to opt-out. If this banner is not appearing for you, please clear your cache. To do so, please follow the instructions provided by your browser which are usually located within the “Help,” “Tools,” or “Edit” menus. Choices made in the banner take effect immediately and without confirmation or correspondence from TDS.
How Can I Stop My Internet Browser From Tracking My Information?
Most browsers accept Cookies by default. Depending upon your computer and mobile devices, you may be able to set your browser to control Cookies on your computer and mobile devices. If you do not want to receive Cookies, you may adjust your browser's settings to reject or delete Cookies. To do so, please follow the instructions provided by your browser, which are usually located within the “Help,” “Tools,” or “Edit” menus. Deleting or rejecting Cookies may impact your ability to effectively interact with our Online Services, third party websites or advertisements or otherwise limit your experience, including your ability to find pricing and availability of products and services in your area. Please note that our Site does not respond to browser “Do-Not-Track” signals.