(Updated July 1, 2024)

1. Introduction

TDS Telecommunications LLC ("TDS", "we", "us" or "our") is dedicated to earning your trust by protecting your personal information. We encourage you to read this Privacy Policy carefully. It is designed to simply and transparently inform you about:

  • What information we collect and from whom
  • How we collect information
  • How we use collected information
  • How we share collected information
  • How we protect collected information
  • What are the rights for certain state residents
  • How to choose how we contact you and how to contact us
  • How we use Cookies (as defined in our Cookie Policy, below)

Scope

This Privacy Policy applies to TDS and any Affiliate with whom we share and/or collect information. "Affiliate" refers to any of the Telephone and Data Systems, Inc. owned family of companies. When capitalized herein, “Third Party” or "Third Parties" refers to entities such as agents, vendors, service providers, suppliers, subcontractors, or independent contractors that we have a business relationship with and who we may share information with. When we share your information with Third Parties, we require they maintain appropriate privacy and data security measures consistent with this Privacy Policy.

When you apply for, access, purchase, or use our products, services, applications and/or websites (collectively or individually the "Services"), you agree to our collection, use and sharing of your information as described in this Privacy Policy.

Some products and services which are branded TDS or co-branded with a Third Party may have a stand-alone privacy policy. When a different privacy policy applies, TDS will provide you with an opportunity to review the applicable terms of service and privacy policy.

When you purchase or use products or services not provided by TDS, you are subject to the privacy policy provided by an independent third party. For example, while using your TDS broadband service, you may:

  • Download, purchase, or use applications not provided by TDS.
  • Post on social media or use other third-party sites.
  • Purchase from an online retailer.

TDS is not responsible for the data practices of any independent third parties.

Changes to the Privacy Policy

TDS will review this Privacy Policy at least annually and may update it at any time. Please periodically refer back to this Privacy Policy to learn what changes, if any, have been made based on the posted “Updated” date found at the top of the Privacy Policy.

2. Information We Collect

Personal Information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, including your account and device information. Personal Information does not include anonymous, aggregated, or de-identified information that cannot personally identify you, your accounts or devices or public information lawfully available from governmental records. TDS uses anonymous, aggregated, and de-identified information to manage, protect and improve our network and Services; develop network work plans; conduct traffic flow analyses; investigate service issues; develop credit and fraud risk models; train our associates; and research new products, services, and applications. We also may develop analytical tools and methods to measure the effectiveness of marketing and advertising campaigns; develop promotions and offers; and analyze customers' usage patterns. We also may measure the performance of our Services within a specific geographic area.

The following table provides a summary of Personal Information about you based on your use of and interaction with our Services and your business relationship with us or with our Third Parties. The table indicates:

  • The categories of and representative examples of types of Personal Information we collect,
  • The categories of sources from which Personal Information was collected,
  • The business or commercial purpose for which Personal Information was collected, and
  • The categories of third parties with whom TDS shares Personal Information.

"Affiliate" refers to any of the Telephone and Data Systems, Inc. owned family of companies.

When capitalized herein, “Third Party” or "Third Parties" refers to entities such as agents, vendors, service providers, suppliers, subcontractors, or independent contractors that we have a business relationship with and who we may share information with.

Some Third Parties have access to Personal Information necessary to support TDS business purposes and act on our behalf such as assisting with billing and collecting for our Services; assisting in operating our network; managing our platforms and websites; and fulfilling and distributing orders. These Third Parties are “Service Providers” and “Contractors” and are prohibited from using the information for any purpose other than those for which they are permitted by law, or they have contractually agreed to; and if they are processing your information, they have agreed to appropriate privacy and security provisions for the type of information shared.

Category Types of Information we Collect Source(s) General Business Purpose(s) Category of Third Parties Shared With
Personal Identifiers Name, account name, alias, physical and email addresses, telephone numbers, unique personal identifier, online identifier, Internet Protocol address, MAC address, date of birth, Social Security Numbers, Driver's License Numbers, Passport Numbers, signature, and device identifiers. • Directly from you
• We collect automatically
• From Cookies
• Information collected from others
• Contact you
• Billing, collection, and protection of TDS property and legal rights.
• To verify your identity
• Determine your eligibility for Services
• Provide you Services
• Protect and improve Services, network and facilities
• Market and personalize promotions to you
• Improve the quality of Services and enhance your online experiences
• Auditing interactions
• Detecting or preventing fraud and security incidents
• Compliance with laws and regulations
• Consider application for employment and, if applicable, offer employment
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
• Third Parties with whom we do business

Customer Proprietary Network Information (“CPNI”)

CPNI is a specific type of information that relates to and includes information that we have about you because of voice and other telecommunications services we provide to you.

Calling activities, the date and time of a call; duration of a call; call-originating and call-terminating phone numbers. • We collect automatically
• Collected from others
• Billing, collection, and protection of TDS property and legal rights.
• Provide you Services
• Protect and improve Services, network and facilities
• Market and personalize promotions to you
• Auditing interactions
• Detecting or preventing fraud and security incidents
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority

Protected classification characteristics under California or federal law

As a federal contractor, TDS is required to invite job applicants to voluntarily identify classifications and characteristics such as gender, race, and veteran or disability status. This information, when provided in the application and hiring process, is kept confidential and is not used as a basis in any employment decision nor will it be made available to individuals involved in the interview/employment process.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). • Directly from you
• Collected from others
• If voluntarily provided in application and hiring process, to comply with law
• Detecting or preventing fraud
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Credit and Financial Information Credit and collections history, credit card numbers, credit score, credit check, banking information, and payment history. • Directly from you
• Collected from others
• Billing, collection, and protection of TDS property and legal rights.
• Determine your eligibility for Services
• Provide you Services, including customer service and account maintenance
• Protect and improve Services, network and facilities
• Market and personalize promotions to you
• Improve the quality of Services
• Auditing interactions
• Detecting or preventing fraud and security incidents
• For select job positions, consider application for employment
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Commercial Information Records of personal property, products or services or other purchasing or consuming histories or tendencies and transaction histories. • Directly from you
• Collected from others
• We collect automatically
• From Cookies
• Determine your eligibility for Services
• Provide you Services
• Protect and improve Services, network and facilities
• Market and personalize promotions to you
• Undertaking internal research
• Auditing interactions
• Detecting or preventing fraud and security incidents
• Enhance website functionality
• To evaluate and improve customer service
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
• Third Parties with whom we do business
Network and Device Information Advertising IDs, websites and URLs visited, advertisements clicked, and device data (e.g., operating system, software configurations). • We collect automatically
• Directly from you
• From Cookies
• Collected from others
• Provide you Services
• Protect and improve Services, network and facilities
• Market and personalize promotions to you
• Improve the quality of Services and enhance your online experiences
• Auditing interactions
• Undertaking internal research
• Detecting or preventing fraud and security incidents
• Enhance website functionality
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
• Third Parties with whom we do business
Internet or other similar network activity Browsing history, information on a consumer’s interaction with a website, application, or advertisement; consumer’s interaction information with TDS websites via Cookies. • Directly from you
• We collect automatically
• Collected from others
• From Cookies
• Providing Services
• Protect and improve Services, network and facilities
• Providing and fixing Services and customer service
• Auditing interactions
• Detecting or preventing fraud and security incidents
• Marketing and personalizing promotions to you
• Undertaking internal research
• Enhance website functionality and online experience
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
• Third Parties with whom we do business
Geolocation Information Physical location where you are accessing TDS Accounts using TDS broadband. • We collect automatically when you use our Services
• From Cookies
• Determine your eligibility for Services
• Provide you Services
• Protect and improve Services, network and facilities
• Improve the quality of Services and enhance your online experiences
• Detecting or preventing fraud and security incidents
• Auditing interactions
• Undertaking internal research
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Sensory Data Electronic, visual and audio information may be collected when you contact or visit us or when we troubleshoot quality issues related to your Services (e.g., call recordings). • We collect automatically
• Directly from you
• Provide you Services
• Protect and improve customer service, network and facilities
• Improve the quality of Services
• Auditing interactions
• Detecting or preventing fraud and security incidents
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Cookie Data Location information, web usage, interactions with emails and advertising. • We collect automatically
• From Cookies
• Collected from others
• Provide you Services
• Protect and improve Services, network and facilities
• Auditing interactions
• Detecting or preventing fraud and security incidents
• Market and personalize promotions to you
• Enhance website and online functionality
• Affiliates
• Our Service Providers and Contractors
• Third Parties with whom we do business
• Government authorities or other entities with the legal authority
Professional or Employment Related Information Prior employment and other information that may be on a resume or application. • Directly from you
• Collected from others
• Consider application for employment and, if applicable, offer employment
• Detecting or preventing fraud and security incidents
• Determine your eligibility for benefits related to Services
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Education Information Degrees obtained, transcripts and other information that may be on a resume or application. • Directly from you
• Collected from others
• Consider application for employment and, if applicable, offer employment
• Detecting or preventing fraud and security incidents
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Inferences drawn from other personal information Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. • Directly from you
• We collect automatically
• Collected from others
• From Cookies
• Providing and improving Services
• Detecting or preventing fraud and security incidents
• Marketing and personalizing promotions to you
• To evaluate and improve Services and customer services
• Affiliates
• Our Service Providers and Contractors
• Government authorities or other entities with the legal authority
Sensitive Personal Information Consistent with California’s and Oregon’s definitions of sensitive information, Personal Information that reveals:
• SSN
• Driver's license
• State identification card
• Passport number
• Account log-in
• Financial account
• Debit card or credit card in combination with any required security or access code, password, or credentials allowing access to an account
• Precise geolocation (please note this is collected only in very limited circumstances and is necessary to provide Services and for security reasons)
• Racial or ethnic origin or background
• Religious or philosophical beliefs
• Union membership
• The contents of a consumer's mail, email and text messages (unless the business is the intended recipient of the communication)
• Personal information collected and analyzed concerning a consumer's health
• Directly from you
• Collected from others
• Billing, collection, and protection of TDS property and legal rights.
• To verify your identity
• Auditing interactions
• Compliance with laws and regulations
• Detecting or preventing fraud and security incidents
• To evaluate and improve customer service
• Consider application for employment and, if applicable, offer employment
• If voluntarily provided in application and hiring process, to comply with law
• If voluntarily provided in employment relationship, to provide accommodations.
• Affiliates
• Government authorities or other entities with the legal authority

Collection of Information About Children

Our Services are intended for general audiences. We do not knowingly collect information from children under the age of (13) thirteen. If you allow a child to use our Services, any information we collect associated with their usage will be treated as your account information in accordance with this Privacy Policy.

3. Use & Retention

We may use the Personal Information we collect for the business reasons identified in Section 2. We may also use Personal Information if we have a good faith belief it is necessary to:

  • Comply with the law.
  • Protect our rights or property or those of others.
  • Protect against fraud or data security vulnerabilities.
  • Respond to fraud, abuse, or other unauthorized activity.
  • Enforce our policies, including those contained in our Terms of Service, Internet Network Management Policy, and Acceptable Use Policy.
  • Evaluate internal controls and audits for compliance, including those conducted by internal and external auditors.
  • As a part of a sale or transfer of business operations to another company.

We retain Personal Information for as long as necessary to provide the products and fulfill the services and transactions you have requested or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. The criteria used to determine retention periods include: (i) how long Personal Information is needed to provide our products or operate our business; (ii) whether the Personal Information has been recognized as sensitive under applicable legal frameworks in a manner that requires particular treatment; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the Personal Information.

4. Share

We will not disclose your Personal Information outside of TDS, its Affiliates, or Third Parties other than as described in this Privacy Policy unless we have your express or implied consent.

We may, however, disclose Personal Information and other information to Affiliates or Third Parties (i) to provide the Services you have requested; and (ii) for administrative, analytical, and marketing purposes as described in this Privacy Policy. We may also disclose Personal Information if we have a good faith belief it is necessary to:

  • Comply with the law.
  • Protect our rights or property or those of others.
  • Protect against fraud or data security vulnerabilities.
  • Respond to fraud, abuse, or other unauthorized activity.
  • Enforce our policies, including those contained in our Terms of Service, Internet Network Management Policy, and Acceptable Use Policy.
  • As necessary to external auditors.
  • Transfer your information as a part of a sale or transfer of business operations to another company.

When you, as an account owner (parties who are financially responsible for an account), authorize others (“Authorized Parties”) to have access to your account including make inquiries regarding the account, receive information about the account, pay the bill, change the service plan and make other changes to the account, we honor your request and provide access to account information to Authorized Parties which may include Personal Information.

5. Special Service Specific Information

Telephone Service:

 We may disclose customer information, including Personal Information, in connection with our Telephone service, for purposes such as providing directory service, Caller ID, and 911/E911. In using our Telephone services, your name and telephone number may be transmitted and displayed on a Caller ID device unless you have elected to block such information (Caller ID blocking may not prevent the display of your name and telephone number if you dial certain business numbers, 911 or toll-free 800, 888, 877, or 866 numbers.)

Our Telephone service customers can designate their listings as published, non-published or non-listed for published directories or for directory assistance services. To carry out your decision to have a published number, we share information with directory listing vendors. TDS cannot remove customer information from, or correct errors in customer names, addresses, or telephone numbers appearing in, or omitted from, directory lists until the next available publication of those directory lists. Further, we may have no control over information appearing in the directory lists or directory assistance services of directory publishers or directory assistance providers which are not owned by us. Because of the complexity of this process and the involvement of others, errors sometimes occur. If you elected to have your information published in directories, that information becomes public and may be used by others for their own marketing or to create marketing lists.

Internet Service:

When you purchase or use products or services not provided by TDS, you are subject to the privacy policy provided by an independent third party. For example, while using your TDS Internet service, you may download, purchase, or use applications not provided by TDS; post on social media or use other third-party sites; or purchase from an online retailer. TDS is not responsible for the data practices of those independent third parties.

We encourage you to secure the device through which you access the Internet, as well as the devices which provide connectivity, particularly wireless (Wi-Fi) routers. Doing so can help keep the information you transmit through your broadband connection from being monitored while in transit on the Internet or on your network. Security measures may include password-protected wireless devices, installation of firewalls, antivirus protection with regular updates, regularly checking for and applying security patches for software and operating systems. Despite our best efforts, TDS cannot guarantee the security of our network, nor can we guarantee that information you supply will not be intercepted while being transmitted to TDS over the Internet.

TDS TV+:

Please see our TDS TV Privacy Policy.

6. Protecting Your Information

TDS has implemented reasonable security safeguards to protect against such risks as loss, unauthorized access, destruction, use, modification, or disclosure of information. TDS uses a variety of commercially reasonable and appropriate safeguards to protect information residing on its systems including, without limitation, server firewalls and physical facility security.

We restrict access to information to those who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We also have appropriate practices and procedures designed to protect your information. We train our employees on the proper handling and securing of information which includes reporting potential privacy concerns.

We will not store your Personal Information beyond what is necessary for business purposes, including for internal service evaluation and quality assurance purposes, except as otherwise required by law.

We cannot prevent every unauthorized attempt to access information. If you suspect an issue with access to your information, please contact us by calling 1-888-225-5837.

7. Privacy Rights

Accessing Your Information

TDS takes reasonable measures to assure you that the information we collect, use and share is accurate, complete, and current. We make good faith efforts to provide you with access to your information to allow you to correct inaccuracies your request, unless the law or legitimate business reasons require otherwise. Account Owners and Authorized Parties who wish to review or change their Personal Information may do so by contacting us.

Account Owners and their Authorized Parties are required to have their own PIN and security questions/answers for account protection. When Account Owners or their Authorized Parties contact us via phone, they may be asked to provide their PIN or answer security questions, so that we may authenticate them before we respond to their questions or change their Personal Information. Similarly, Account Owners and their Authorized Parties may be asked to present a valid government issued photo ID in our business offices for authentication purposes before we respond to their questions or change their Personal Information. Account Owners and Authorized Parties should not provide account information, their PIN or online password to others.

We are not required to process requests for information that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or may be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In cases in which we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Controlling Unsolicited E-Mail (“Spam”)

TDS is concerned about controlling unsolicited e-mail or "spam." Although TDS continues to actively review and implement new technology to help prevent this activity, there is no currently available technology that will permit TDS to totally prevent the sending and receiving of unsolicited e-mail. Using junk e-mail tools and being cautious about the sharing of your e-mail address while online may help reduce the amount of unsolicited e-mail you receive. For more information about this and other related topics go to the Federal Trade Commission's website at http://www.onguardonline.gov.

State Consumer Privacy Rights

California:

The California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act (“CPRA”) provide current California residents with specific rights regarding their personal information as defined by those acts (“CPRA PI”). TDS respects the rights of our California resident customers to exercise these rights, including to:

  • Be informed about categories of CPRA PI collected; the sources of that information; the business purpose of collecting and using that information; the categories of third parties with whom CPRA PI is sold or shared if applicable; and the criteria we use to determine the retention period for CPRA PI. This information is shared above (collection, purpose, use & sharing) and below (sold) in this policy.
  • To request to receive information regarding CPRA PI collected by TDS. (Right to Access)
  • To request the erasure of your CPRA PI held by us. (Right to Delete)
  • To request to correct inaccurate CPRA PI maintained by TDS (Right to Correct);
  • To request TDS limit the use of Sensitive CPRA-PI (Right to Limit Use);
  • To opt-out of the sale of CPRA PI by us to Third Parties. A (Right to Opt-out of Sale)
  • To be free from discrimination for exercising your privacy rights under the CPRA.

Right to Access

You have the right to request that we disclose certain CPRA PI collected about you in the 12 months prior to our receipt of your request. Once we receive your request and verify you as an authorized requestor, we may disclose to you some or all of the following:

  • The categories of CPRA PI we collected about you.
  • The categories of sources for the CPRA PI we collected about you.
  • Our business or commercial purpose for collecting or selling that CPRA PI.
  • The categories of third parties with whom we share that CPRA PI.
  • The specific pieces of CPRA PI we collected about you.
  • If we sold or disclosed your CPRA PI for a business purpose, two separate lists disclosing:
  •     sales, identifying the CPRA PI categories that each category of recipient purchased; and
  •     disclosures for a business purpose, identifying the CPRA PI categories that each category of recipient obtained.

Right to Deletion

You have the right to request that we delete the CPRA PI about you that we collected and retained unless an exemption applies. We may deny your deletion request, should the information be necessary for us or our contractors or service providers to:

  • Complete the transaction for which we collected the CPRA PI, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Right to Correct

You have the right to request that we correct inaccurate CPRA PI we maintain and, if applicable, maintained by our Service Providers and Contractors. TDS may choose to delete the information as an alternative to correcting it if that is more efficient and will not negatively impact you. We will inform you that we have acted on your request.

Right to Limit Use

You have to the right to request that we limit the use or disclosure of your sensitive CPRA PI. We may deny your request, should the information be necessary for us or our contractors or service providers to:

  • Complete the transaction for which we collected the sensitive CPRA PI, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • To ensure the physical safety of individuals when the sensitive CPRA PI is reasonably necessary and proportionate for this purpose.
  • Comply with a legal obligation.

Right to Opt-Out of Sales and Share of CPRA PI

Under the CPRA, California residents may direct TDS not to sell their CPRA PI to third parties. Third parties under the CPRA do not include trusted Service Providers and Contractors to TDS who have access to personal information necessary to support TDS business purposes such as assisting TDS to fulfill orders, process payments, and complete audits. These Service Providers and Contractors are prohibited from using or disclosing Personal Information for any purpose than supporting TDS.

In the preceding twelve (12) months, third party advertisers may have access to your CPRA PI such as internet activity, online identifiers and geolocation data when you are on the TDS portal (TDS.net). This information is used to customize content displayed to you. These third party advertisers are not TDS Service Providers.

If you wish to opt-out of the sale of your CPRA PI to third parties, please submit a request via one of the designated methods described below.

In addition, TDS provides an opportunity to opt-out of Cookies. If you would like to learn more about the types of Cookies we use to improve our Online Services and how to opt-out of Cookies, please refer to our Cookie Policy below.

We do not and will not sell or share CPRA PI for valuable consideration if we have actual knowledge that the consumer is less than 16 years of age, unless we receive affirmative authorization (“opt-in’) from either the consumer between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age.

Designated Methods For Submitting CCPA Right to Access, Right to Delete, or Right to Opt-out of Sale Requests

You may submit a request to us by:

  • Using our California Consumer Rights Request Form
  • Calling TDS’ Sales and Service team at 888-225-5837, beginning January 1, 2020. Telephone requests are accepted Monday – Friday from 7:00 am to 7:00 pm CT and Saturday from 8:00 am to 5:00 pm CT.

You may be required to provide certain information for us to verify your identity before we process your request. Please see the information below about verification. Once we verify your identity and validate your request, we will communicate with you to fulfill your request, or explain why we are denying your request in whole or in part. We may not respond to your request or provide you with CPRA PI if we cannot verify your identity or authority to make the request and confirm the CPRA PI relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use CPRA PI provided in your request to verify your identity or authority to make the request.

Verification

Requests from Individuals. It is important that TDS verify identity before fulfilling requests. If you sign-in via My Account before completing your request or supply your PIN when calling TDS, you will be verified. If you are unable to do that, the California Consumer Rights Request Form will guide you through how to help TDS verify you.

TDS does not require you to create an account with us to make a request. However, for our customers with My Account, we recommend using this channel to submit your request as it will be the most efficient for you.

Authorized Agents. In addition to those who are acting on your behalf with legal power of attorney or as a conservator, you may designate an agent to submit requests on your behalf. Agents can be a natural person or a business entity that is registered with the California Secretary of State.

Authorized Agents are required to verify your identity by providing us with certain Personal Information, depending on whether you hold an account with us or not and the nature of the information you require, which we will endeavor to match the information submitted to information we maintain about you. Additionally, we will require that you provide us with written confirmation that you have authorized the agent to act on your behalf, and the scope of that authorization. The agent will be required to provide us with proof of the agency relationship, which may be a declaration attesting to the agent’s identity and authorization by you to act on their behalf, signed under penalty of perjury. If the agent is a business entity, it will also need to submit evidence that it is registered and in good standing with the California Secretary of State. Information to identify and verify your agent can be submitted through the same mechanism and at the same time that you submit information to verify your identity. Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.

Fulfillment Process

TDS will confirm receipt of your request and make an effort to fulfill verified requests within a reasonable time, with the target of 45 days for Right to Access, Right to Delete, and Right to Correct requests and 15 days for Right to Opt-out of Sale and Right to Limit Use requests. In some cases we may need additional time to respond to Right to Access, Right to Delete, or Right to Correct requests. Should that occur, TDS will contact you so you know the reason(s) for the delay and when you can expect the request to be fulfilled.

Shine the Light. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to annually request, free of charge, information about the Personal Information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to: TDS Telecom, Attn: Legal Dept., 525 Junction Road, Madison, WI 53717.

Maine:

The 2019 Maine Act to Protect the Privacy of Online Consumer Information ("Maine Privacy Act”) provides current Maine residents with certain rights regarding their personal information as defined by the Maine Privacy Act* (“Maine PII”) when purchasing consumer broadband internet access service. This applies to individuals only, not commercial customers.

The Maine Privacy Act prohibits broadband internet service providers from using, disclosing, selling, or permitting access to your Maine PII unless you provide prior, express, affirmative consent to do so, subject to certain exceptions such as:

  • to provide broadband internet access service and other services necessary to the provision of broadband internet access service;
  • to advertise or market our communications-related services to you;
  • to comply with a lawful court order;
  • to initiate, render, bill for, and collect payment for broadband internet access service;
  • to protect against fraudulent, abusive, or unlawful use; and
  • providing location information to assist in the delivery of emergency services.

TDS may not refuse service, charge a penalty, or fail to provide a discount based on your decision to exercise your rights under the Maine Privacy Act.

*Defined by the Maine Privacy Act as personally identifying information about a customer, including but not limited to the customer’s name, billing information, social security number, billing address and demographic data; and information from a customer’s use of broadband Internet access service, including but not limited to web browsing history, application usage history, precise geolocation information, financial & health information, information pertaining to the customer’s children, customer’s device identifier (such as media access control address, international mobile equipment identity or Internet protocol address), content of customer’s communications and origin & destination Internet protocol addresses.

Oregon:

The Oregon Consumer Privacy Act (“OCPA”) provides Oregon residents with specific rights regarding their personal information as defined by state law (“OR PI”). Residents have the right to be informed about the categories of OR PI that TDS collects and processes; the purpose of collecting and using OR PI; what OR PI we have shared; and the categories of third parties with whom OR PI has been shared. This information is shared above in Section A. We also respect the rights of Oregon residents to exercise other rights, including:

  • To confirm that TDS is processing your OR PI and request to receive your OR PI in a portable, usable, and transmissible format (Right to Access);
  • To request the erasure of your OR PI held by TDS (Right to Delete);
  • To request to correct inaccurate OR PI maintained by TDS (Right to Correct);
  • To opt-out of the use of your OR PI for Targeted Advertising or Profiling (Right to Limit Use);
  • To opt-out of the sale of OR PI by TDS to Third Parties. (Right to Opt-out of Sale); and
  • Appeal the outcome of your above requests (Right to Appeal).

Please visit our Oregon Residents Privacy rights page for more information on your rights, links to an easy to fill out form that you may use to exercise your rights, how we will verify your identity, and when to expect a response. Oregon residents may also direct OCPA-specific questions via email to TDS at: privacy@tdstelecom.com

As mentioned below in Section 9, we may allow third parties to place and read Cookies on your devices when you access our websites, applications or advertisements and collect the preferences you demonstrate when interacting with them. We may also share information with digital advertising vendors to facilitate displaying advertisements on unaffiliated websites. These third parties may use the collected information to provide targeted advertising, which is advertising that may be of interest to you when you are on other websites or applications, generate advertising leads, or conduct marketing surveys.

Further, the OCPA defines a “sale” as the exchange of personal data with a third party for monetary or other valuable consideration. TDS does not disclose OR PI in exchange for money. However, some Cookies used on website disclose your personal information to website analytics providers for the purpose of improving the functionality of our website, which could be considered a “sale” given the broad wording of the definition.

If you would like to opt-out of the use of the Cookies, please refer to our Cookie policy below in Section 9. If you would like to opt-out of information sharing with digital advertising vendors, please visit our Oregon Residents Privacy rights page to exercise you right to limit our use of your OR-PI.

The OCPA defines “profiling” as the automated processing of personal data for the purpose of evaluating, analyzing, or predicting a consumer’s economic circumstances, health, personal preferences, interests, reliability, behavior, location, or movements and allows residents to opt-out of profiling when used to produce legal or similarly significant effects. TDS does not engage in profiling for these purposes.

Right to Non-Discrimination

TDS does not discriminate against you for exercising any of your privacy rights set forth above. If you exercise your rights, we will not:

  • Deny you goods or services;
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
  • Provide you a different level or quality of goods or services;
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services; or
  • Discriminate on employment related decisions.

8. Communicating With TDS

Questions and comments about this Privacy Policy may be directed to:

TDS Telecom
Attn: Legal Dept.
525 Junction Road
Madison, WI 53717

To opt-out of receiving marketing communications from TDS, TDS customers may make this request via email to webcontact@tdstelecom.com or by mail to:

TDS Telecom
Attn: Legal Dept.
525 Junction Road
Madison, WI 53717

To exercise your rights under California or Oregon law, please see State Consumer Privacy Rights Section above.

To manage Cookies, please see the information in the next section.

9. Cookie Policy

TDS uses cookies, web beacons, pixels, and other tracking technology including third-party cookies (collectively "Cookies") to deliver, monitor and improve our websites, applications or emails and display relevant content. This Cookie Policy describes the information we collect through Cookies, how we use it and how you can manage your Cookie Preferences.

This Cookie Policy applies to TDS websites, emails, and applications (collectively "Online Services"). By continuing to access or use our Online Services, you agree to our use of Cookies. TDS uses Cookies on our Online Services and any device which interacts with our Online Services will receive them. TDS also works with Third Parties to place TDS advertisements on their websites and place Cookies in your browser when you visit their websites.

What Are Cookies?

A Cookie is a small text file sent to and stored on your computer or other internet connected device to identify your browser or store information. A first party Cookie is set up by the website being visited by the user. A third party Cookie is set up by a domain that is not the entity hosting the website. Cookies are widely used to make websites work, work in a more efficient way, and identify and track users.

Why Do We Use Cookies?

TDS and our Third Parties may use Cookies on our Online Services to improve our Services and provide you with the best possible web experience. We may use Cookies in order to identify you; provide relevant, interest-based advertising; remember your preferences; secure your access; know when content has been shown to you; provide aggregated auditing, research, and reporting for advertisers; understand and improve our Online Services; and detect and defend against fraud and other risks. When we send you an email, we may use Cookies to understand if you have accessed the information provided in the email. We may combine information collected through the Cookies with your Personal Information in order to provide you a personalized experience including advertising about products and services you may find of interest. The information we collect from Cookies also may allow us to identify you across devices, such as smartphones, tablets, computers, or related browsers.

TDS may allow Third Parties to place their Cookies on our websites or within our advertisements. And your web browser may request advertisements directly from independent third party advertising network servers which do not have a business relationship with us. These advertisements may place Cookies that can view, edit, or set third party tag technology, just as if you had requested a web page from the third-party site. TDS is not responsible for the practices including the use of Cookies, employed by third party websites, mobile applications or online services linked to or from TDS Services, or for the content contained therein.

Third party websites, mobile applications, and online services that you are able to access on the Internet are outside the control or limits of this Privacy Policy.

How Can I Manage My Cookie Preferences?

To provide you with the best possible experience with our Online Services, we use different types of Cookies. We categorize these Cookies into the following types:

  • Strictly Necessary Cookies: These Cookies are necessary for the website to function and cannot be switched off. They may be set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
  • Performance/Functional Cookies: These Cookies allow for enhanced functionality and personalization, such as video and live chat. They also allow us collect and analyze information that helps us measure and improve the performance of our site. They help us understand which pages are popular and how visitors move around the site. If you do not allow these Cookies, then some website functions may not work properly.
  • Targeting/Advertising Cookies: We use Cookies to enhance our marketing and advertising campaigns, as well as to deliver content that we believe will be most relevant to you based on your use of our websites. These Cookies may be set by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. Targeting and advertising Cookies track user behavior and store user attributes to provide more personalized content (in some cases, including ad content) to visitors both on our websites and once you leave our website. These Cookies are not essential for the website to function, but if you do not allow these cookies, you may experience less targeted advertising.

If you wish to opt-out of Cookies, please see the banner that appears on TDS pages to opt-out. If this banner is not appearing for you, please clear your cache. To do so, please follow the instructions provided by your browser which are usually located within the “Help,” “Tools,” or “Edit” menus. Choices made in the banner take effect immediately and without confirmation or correspondence from TDS.

How Can I Stop My Internet Browser From Tracking My Information?

Most browsers accept Cookies by default. Depending upon your computer and mobile devices, you may be able to set your browser to control Cookies on your computer and mobile devices. If you do not want to receive Cookies, you may adjust your browser's settings to reject or delete Cookies. To do so, please follow the instructions provided by your browser, which are usually located within the “Help,” “Tools,” or “Edit” menus. Deleting or rejecting Cookies may impact your ability to effectively interact with our Online Services, third party websites or advertisements or otherwise limit your experience, including your ability to find pricing and availability of products and services in your area. Please note that our Site does not respond to browser “Do-Not-Track” signals.

International Residents

Our services are intended for residents of the United States. Should we collect personal information from you it will be transferred to the United States where our websites are hosted. You hereby consent to the transfer of your Personal Information to the United States as described in this Privacy Policy. Please do not use our websites if you do not agree to the transfer and processing of your Personal Information in the United States, which may not provide the same level of protection for your data as your home country.

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