(Updated May 23, 2023)

1. Introduction

TDS Telecommunications LLC ("TDS", "we", "us" or "our") is dedicated to earning your trust by protecting your personal information. This Privacy Policy is designed to simply and transparently inform you about the information we collect, how we use it and with whom we share it.

We encourage you to read our Privacy Policy carefully. It explains:

  • What information we collect and from whom
  • How we collect information
  • How we use collected information
  • How we share collected information
  • How we protect collected information
  • What are the rights for certain state residents
  • How to choose how we contact you and how to contact us
  • How we use Cookies (as defined in our Cookie Policy, below)


This Privacy Policy explains our practices about collecting, using and sharing information. It applies to TDS and any Affiliate with whom we share and collect information. As used herein, "Affiliate" refers to any of the Telephone and Data Systems, Inc. owned family of companies. "Third Parties" refers to entities we may share information with, and require they maintain appropriate privacy and data security measures consistent with this Privacy Policy when we share your information as described in this Privacy Policy. We use "Third Parties" to refer to agents, vendors, service providers, suppliers, subcontractors, and independent contractors with whom we have a business relationship.

You authorize TDS to collect your information when you interact with us. When you apply for, access, purchase, or use our products, services, applications and websites ("Services"), you agree to our collection, use and sharing of your information as described in this Privacy Policy.

Some products and services which are branded TDS or co-branded with a Third Party may have a stand-alone privacy policy. When a different privacy policy applies, TDS will provide you with an opportunity to review the applicable terms of service and privacy policy.

When you purchase or use products or services not provided by TDS, you are subject to the privacy policy provided by an independent third party. For example, while using your TDS broadband service, you may:

  • Download, purchase or use applications not provided by TDS
  • Post on social media or use other third party sites
  • Purchase from an online retailer

TDS is not responsible for the data practices of those independent third parties.

Changes to the Privacy Policy

TDS may update our Privacy Policy at any time, at least annually, to reflect new legal requirements, changes within our business, or to clarify our practices. Please periodically refer back to this Privacy Policy to learn what changes, if any, have been made based on the last updated date posted with the updated Privacy Policy.

2. Information We Collect

Personal Information We Collect

Personal Information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include anonymous or de-identified information that cannot personally identify you, your accounts or devices or public information lawfully available from governmental records.

The following table provides a summary of:

  • The categories of and representative examples of Personal Information we collect,
  • The categories of sources from which Personal Information was collected,
  • The business or commercial purpose for which Personal Information was collected, and
  • The categories of third parties with whom TDS shares Personal Information.

Types Of Information We Collect About You

We may collect the following different types of Personal Information about you, your associated accounts, or your devices based on your use of our Services, as well as your business relationship with us or with our Third Parties:

Personal Identifiers. Personal Identifiers are Personal Information that identifies the person such as name, physical and email addresses, telephone numbers, date of birth, Social Security Numbers, Driver's License Numbers, credit card or financial account information or Customer Proprietary Network Information ("CPNI"). Personal Information does not include anonymous or de-identified information that cannot personally identify you, your accounts or devices.

Customer Proprietary Network Information (“CPNI”). CPNI is a specific type of Personal Information that relates to and includes information that we have about you because of the voice Services we provide to you. Please refer to our CPNI section for more information.

Protected Classification Characteristics under California or Federal Law. This information includes age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). As a federal contractor, TDS is required to invite job applicants to voluntarily identify classifications and characteristics such as gender, race, and veteran or disability status. This information, when provided in the application and hiring process, is kept confidential and is not used as a basis in any employment decision nor will it be made available to individuals involved in the interview/employment process.

Credit and Financial Information. Credit and Financial information are specific types of Personal Information that relate to your financial or commercial relationship with us, including your credit history, credit card numbers, banking information, and payment history for opening and managing your account as well as for billing and collection purposes.

Network and Device Information. Network and device information is collected when you use our Services. Certain information such as Advertising IDs and persistent device identifiers may directly or indirectly identify you or your device and may be considered a type of Personal Information. Device identifiers include information that identifies the devices connected to the Internet through TDS’ Internet Service, such as the IP address(es) assigned to the connection and the MAC addresses in use. Advertising ID is a string of numbers and letters that identifies a device (e.g., smartphone, tablet) and can be used by advertisers and other third parties to track the user's movement and usage of applications. It is different for each operating system, and the user can reset it or disable its intended use. Examples include Google’s GAID (Google Advertiser Identification) and Apple’s IDFA (Identifier For Advertisers). Network and device information also may include connection performance information, amount of bandwidth used, times and dates of connection, call records, websites and URLs visited, advertisements clicked, browsing history, domain type, interaction with a website, IP addresses, and device data (e.g., operating system, software configurations). For example, as part of network operations and when you visit a TDS website, we automatically collect certain information such as your domain type, your IP address, and click stream information as well as record your interaction with a TDS website (e.g., movement of cursor) to gauge the effectiveness of our websites, improve our online operations, enhance your online experience with customized content, and focus our marketing efforts to better meet the needs of our customers. Please refer to our Cookie Policy below for more information on our collection of Cookies, including web beacons and similar technology.

Location Information. Location Information is collected when you provide it directly to us and when you use our Services. Location Information may include your physical address, zip code, and a physical address associated with an IP address. Certain types of Location Information may be considered Personal Information.

Sensory Data. Information including electronic, visual and audio information may be collected when you contact us, or we contact you via our Customer Care services, such as voice recordings.

Professional or Employment Related Information. This information includes current and past employment (for example, company name, job title, and dates of employment) and other professional information.

Education Information. This information includes degrees and transcripts.

Collection of Information About Children

Our Services are intended for general audiences. We do not knowingly collect information from children under the age of (13) thirteen. If you allow a child to use our Services, any information we collect associated with their usage will be treated as your account information in accordance with this Privacy Policy.

Information You Provide to Us

You provide information to TDS when you directly interact with us. When you come into a business office, call us, access our websites, initiate a web chat, participate in a sponsored program, or take a survey, you may provide information such as your name, mailing address, telephone number or email address. You may provide your reason(s) for interacting with us, answers to surveys, voice recordings, and recordings collected in business offices. When you apply for a position with TDS, you may provide your employment or education history, as well as your authorization to collect your background information as part of the hiring process.

When you initiate establishing an account with us, you may provide your date of birth, Social Security Number, Driver's License Number, credit card information, and create authentication information such as PIN number or security questions and answers.

Information We Collect Automatically

We automatically collect your information when you access or use our Services. We may collect information about your activity and use of Services such as calls sent and received including the associated numbers; date, time and call duration; websites, applications, or services accessed; browsing history; clickstream data; referral URLs and pages visited; and search terms.

We may automatically collect data about your device such as your Advertising IDs; equipment serial number(s); operating system, device settings; software configuration; make and model of the device; applications installed on the device; signal strength; IP address; and connection speeds.

We may automatically collect information when you visit our websites, use our mobile applications, or register for our sponsored events.

We may automatically collect information when you directly interact with an employee in a business office or call into one of our Customer Care centers. We may record the communication, and any transaction that occurs when you contact us, or when we contact you, via our Customer Care services, online webchat portal, or email.

Cookies. For more details on Cookies, including the definition, please refer to our Cookie Policy below, which describes the information we collect through Cookies, how we use it and how you can manage your Cookie Preferences.

Information Collected From Others

We acquire information about you from credit agencies, financial institutions and other independent third party sources. These entities may collect information from varying sources such as public records, loyalty cards and social media.

The information we collect may include credit reports, consumer reports, criminal records, military records and references, and have information such as gender, age, education level, occupation, marital status, children in household, home value, and categories of interest like reading, music, or sports. We may also obtain information from current TDS customers through referral programs and may combine it with information we have to contact you, or direct TDS marketing offers that may be of interest to you. In addition, we may acquire information about you from independent third party sources in the form of background checks during the hiring process. These entities may collect information from varying sources such as public records. Such information collected may include credit reports, criminal records, military records, references, gender, age, education level, occupation and marital status.

3. Use & Retention

Business Purpose of Collection and Use

As explained above, we may use, or disclose, the Personal Information we collect for one or more of the following business purposes:

We may use your information to determine your eligibility for Services; provide you with Services; verify your identity; complete, fulfill, manage, and communicate with you about transactions and Services; establish and maintain your account; request credit reports and measure your credit worthiness and payment risk; and properly bill, collect, and refund for Services. We may use information to route your calls and messages; enforce our Terms of Service; respond to account, device, or issues related to Services; undertake internal research for testing, research, analysis and development of new Services; and measure the effectiveness of and improve our Services.

We may use information to protect our network from fraudulent, abusive or unlawful practices; authenticate individuals; and monitor sales transactions for potential fraud. We may access or disclose your information to respond to legal investigations; protect and defend our legal rights and property; protect the safety and security of customers or members of the public including during emergency circumstances; and comply with the law or legal processes such as court orders and subpoenas. We may also use your information to evaluate internal controls and audits for compliance, including those conducted by TDS’s internal and external audit service providers.

We may use your information to personalize promotions offered to you; market new Services to you based on your interests; tailor content you see in advertisements; administer contests, sweepstakes, promotions, and event sponsorships; and conduct industry or consumer surveys.

We may also use information collected from Cookies to improve our Online Services (as defined below in our Cookie Policy), complete transactions you request, make recommendations and deliver advertising or similar content. For more information, please refer to our Cookie Policy.

Aggregate and De-Identified Information. Aggregated and de-identified information have been changed in a manner that prevents others from identifying you. We may use aggregated or de-identified information to manage, protect and improve our network and Services; develop network work plans; conduct traffic flow analyses; investigate service issues; develop credit and fraud risk models; train our associates; and research new products, services and applications. We also may develop analytical tools and methods to measure the effectiveness of marketing and advertising campaigns; develop promotions and offers; and analyze customers' usage patterns. We also may measure the performance of our Services within a specific geographic area.


We retain personal information for as long as necessary to provide the products and fulfill the services and transactions you have requested or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. The criteria used to determine retention periods include: (i) how long personal information is needed to provide our products or operate our business; (ii) whether the personal information has been recognized as sensitive under applicable legal frameworks in a manner that requires particular treatment; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the personal information.

4. Share

We will not disclose your information outside of TDS, its Affiliates, or Third Parties other than as described in this Privacy Policy unless we have your express or implied consent. We may, however, disclose information to companies affiliated with TDS or Third Parties (i) to provide the Services you have requested; and (ii) for administrative, analytical, and marketing purposes as described in this Privacy Policy.

We may disclose your Personal Information to the following categories of third party entities as follows:

To our Third Party Service Providers or Contractors. We may share your information without your consent with Affiliates and Third Parties acting as our service providers that perform activities on our behalf (“Service Providers” and “Contractors”), such as billing and collecting for our Services; assisting in operating our network; managing our platforms and websites; fulfilling and distributing orders; providing customer support; setting up customer accounts; fulfillment of event and sweepstake prizes; and promoting and marketing our Services. Such Third Parties that receive information are prohibited from using the information for any purpose other than those for which they are permitted by law or they have contractually agreed to; and if they are processing your information, they have agreed to appropriate privacy and security provisions for the type of information shared.

To Local, State, or Federal Government Authorities or other business partners for legitimate business purposes. We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information with third parties to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your personal information to a third party in the event of an actual or contemplated sale, merger, reorganization of our entity or other restructuring.

To Account Owners and Authorized Parties. Account owners are parties who are financially responsible for an account (“Account Owners”). Account Owners may grant specific individuals access to their account(s) who are defined as Authorized Parties (“Authorized Parties”). Authorized Parties may act on the Account Owner’s behalf for specific account activities. For example, Account Contacts may make inquiries regarding the account, receive information about the account, pay the bill, change the service plan and make other changes to the account. Authorized Parties cannot change the Personal Information of Account Owners or other Authorized Parties. Account Owners may add, change or remove an Authorized Contact at any time.

Aggregate or De-Identified Information. We may share with Third Parties information that has been collected about you that has been de-identified or aggregated in a manner that prevents others from identifying you. The de-identified or aggregated information may be used for marketing or other analytic purposes, such as to monitor subscriber network interactions and broadband performance, or other customer experiences to evaluate customer experience and identify ways to better manage and improve our Services, and help make advertising more relevant to you.

Advertising. As mentioned in our Cookie Policy, TDS may allow third parties to place and read Cookies including web beacons on your device when you access our websites, applications or advertisements and collect the preferences you demonstrate when interacting with them. These third parties may use the collected information to personalize advertising that may be of interest to you when you are on other websites or applications, generate advertising leads, or conduct marketing surveys. TDS provides you with the ability to opt-out of third party advertising Cookies as explained in our Cookie Policy.

Your web browser may request advertisements directly from third party advertising network servers which do not have a business relationship with us. These advertisements may place Cookies that can view, edit, or set other third party Cookies in your web browser. TDS is not responsible for the practices, including the use of Cookies, by third party websites, mobile applications or online services linked to or from TDS Services or for the content contained therein.

Third Party Applications You Install on Your Device. We have no authority over third party applications that you may install or use on your devices. By installing or accessing these applications, you may consent to allowing third parties access to information including your Network and Device Information or Location Information. Network and Device Information shared may include Advertising IDs or device identifiers in order to provide more personalized experiences, including for marketing purposes such as delivering interest-based advertising. Third party websites, applications, and online services you are able to access on the Internet are outside the control or limits of this Privacy Policy.

Directory Information. Our telephone customers can designate their listings as published, non-published or non-listed for published directories or for directory assistance services. To carry out your decision to have a published number, we share information with directory listing vendors. TDS cannot remove customer information from, or correct errors in customer names, addresses, or telephone numbers appearing in, directory lists until the next available publication of those directory lists. Further, we may have no control over information appearing in the directory lists or directory assistance services of directory publishers or directory assistance providers which are not owned by us. Because of the complexity of this process and the involvement of others, errors sometimes occur. If you elected to have your information published in directories, that information becomes public and may be used by others for their own marketing or to create marketing lists.


Customer Proprietary Network Information ("CPNI") is created by our relationship with you as your telecommunications service provider. CPNI includes the type and quantity of certain telecommunications services you subscribe to and includes details about your calling activities, including call detail information such as the date and time of a call; duration of a call; call-originating and call-terminating phone numbers.

CPNI does not include published names, addresses, and phone numbers, or information generated by or associated with data and video services.

We may use your CPNI to provision your Services; generate, bill and collect for your Services; respond to your requests; enforce our Terms of Service; and protect against fraudulent use of our network. We may use CPNI to recommend other products and services to you. TDS also may share your CPNI with its Affiliates and Third Parties to market TDS Services on our behalf. The CPNI rules permit our use of this information for these purposes provided that we safeguard it from unauthorized access, use, or disclosure. We employ reasonable security measures to help protect your CPNI from unauthorized access, use, or disclosure. Use of CPNI is subject to federal laws and regulations.

When you become a customer of TDS and no later than every two years thereafter, a notice will be provided to you explaining your rights about CPNI ("CPNI Notice"). You can expect to receive your CPNI Notice with your bill.

6. Protecting Your Information

TDS takes reasonable security safeguards to protect against such risks as loss, unauthorized access, destruction, use, modification, or disclosure of information. TDS uses a variety of commercially reasonable and appropriate safeguards to protect information residing on its systems including, without limitation, server firewalls and physical facility security.

We restrict access to information to those who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We also have appropriate practices and procedures designed to protect your information. We train our employees on the proper handling and securing of information which includes reporting potential privacy concerns.

We will not store your Personal Information beyond what is necessary for business purposes, including for internal service evaluation and quality assurance purposes, except as otherwise required by law.

We cannot prevent every unauthorized attempt to access information. If you suspect an issue with access to your information, please contact us by calling 1-888-225-5837.

7. Privacy Rights

Accessing Your Information

TDS takes reasonable measures to assure you that the information we collect, use and share is accurate, complete and current. We make good faith efforts to provide you with access to your information to allow you to correct inaccuracies your request, unless the law or legitimate business reasons require us to keep it. Account Owners and Authorized Parties who wish to review or change their Personal Information may do so by contacting us.

Account Owners and their Authorized Parties are required to have their own PIN and security questions/answers for account protection. When Account Owners or their Authorized Parties contact us via phone, they may be asked to provide their PIN or answer security questions, so that we may authenticate them before we respond to their questions or change their Personal Information. Similarly, Account Owners and their Authorized Parties may be asked to present a valid government issued photo ID in our business offices for authentication purposes before we respond to their questions or change their Personal Information. Account Owners and Authorized Parties should not provide account information, their PIN or online password to unauthorized parties.

We are not required to process requests for information that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or may be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In cases in which we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Controlling Unsolicited E-Mail (“Spam”)

TDS is concerned about controlling unsolicited e-mail or "spam." Although TDS continues to actively review and implement new technology to help prevent this activity, there is no currently available technology that will permit TDS to totally prevent the sending and receiving of unsolicited e-mail. Using junk e-mail tools and being cautious about the sharing of your e-mail address while online may help reduce the amount of unsolicited e-mail you receive. For more information about this and other related topics go to the Federal Trade Commission's website at http://www.onguardonline.gov.

State Consumer Privacy Rights


The California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act (“CPRA” ) provide current California residents with specific rights regarding their Personal Information as defined by those acts (“CPRA PI”). TDS respects the rights of our California resident customers to exercise these rights, including to:

  • Be informed about categories of CPRA PI collected; the sources of that information; the business purpose of collecting and using that information; the categories of third parties with whom CPRA PI is sold or shared if applicable; and the criteria we use to determine the retention period for CPRA PI. This information is shared above (collection, purpose, use & sharing) and below (sold) in this policy.
  • To request to receive information regarding CPRA PI collected by TDS. (Right to Access)
  • To request the erasure of your CPRA PI held by us. (Right to Delete)
  • To request to correct inaccurate CPRA PI maintained by TDS (Right to Correct);
  • To request TDS limit the use of Sensitive CPRA-PI (Right to Limit Use);
  • To opt-out of the sale of CPRA PI by us to Third Parties. A (Right to Opt-out of Sale)
  • To be free from discrimination for exercising your privacy rights under the CPRA.
Right to Access

You have the right to request that we disclose certain CPRA PI collected about you in the 12 months prior to our receipt of your request. Once we receive your request and verify you as an authorized requestor, we may disclose to you some or all of the following:

  • The categories of CPRA PI we collected about you.
  • The categories of sources for the CPRA PI we collected about you.
  • Our business or commercial purpose for collecting or selling that CPRA PI.
  • The categories of third parties with whom we share that CPRA PI.
  • The specific pieces of CPRA PI we collected about you.
  • If we sold or disclosed your CPRA PI for a business purpose, two separate lists disclosing:
    • sales, identifying the CPRA PI categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the CPRA PI categories that each category of recipient obtained.
Right to Deletion

You have the right to request that we delete the CPRA PI about you that we collected and retained unless an exemption applies. We may deny your deletion request, should the information be necessary for us or our contractors or service providers to:

  • Complete the transaction for which we collected the CPRA PI, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Right to Correct

You have the right to request that we correct inaccurate CPRA PI we maintain and, if applicable, maintained by our Service Providers and Contractors. TDS may choose to delete the information as an alternative to correcting it if that is more efficient and will not negatively impact you. We will inform you that we have acted on your request.

Right to Limit Use

You have to the right to request that we limit the use or disclosure of your sensitive CPRA PI. We may deny your request, should the information be necessary for us or our contractors or service providers to:

  • Complete the transaction for which we collected the sensitive CPRA PI, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • To ensure the physical safety of individuals when the sensitive CPRA PI is reasonably necessary and proportionate for this purpose.
  • Comply with a legal obligation.
Right to Opt-Out of Sale

Under the CPRA, California residents may direct TDS not to sell their CPRA PI to third parties. Third parties under the CPRA do not include trusted Service Providers and Contractors to TDS who have access to personal information necessary to support TDS business purposes such as assisting TDS to fulfill orders, process payments, and complete audits. These Service Providers and Contractors are prohibited from using or disclosing Personal Information for any purpose than supporting TDS.

In the preceding twelve (12) months, we may have sold your name, address, and telephone number to a third party to publish directories and third party advertisers may have access to your CPRA PI such as internet activity, online identifiers and geolocation data when you are on the TDS portal (TDS.net). This information is used to customize content displayed to you. These third party advertisers are not TDS Service Providers.

If you wish to opt-out of the sale of your CPRA PI to third parties, please submit a request via one of the designated methods described below.

In addition, although the use of Cookies may not be a sale, TDS provides an opportunity to opt-out of some Cookies. If you would like to learn more about the types of Cookies we use to improve our Online Services and how to opt-out of Cookies, please refer to our Cookie Policy below.

We do not and will not sell or share CPRA PI for valuable consideration if we have actual knowledge that the consumer is less than 16 years of age, unless we receive affirmative authorization (“opt-in’) from either the consumer between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age.

Designated Methods For Submitting CCPA Right to Access, Right to Delete, or Right to Opt-out of Sale Requests

You may submit a request to us by:

  • Using our California Consumer Rights Request Form
  • Calling TDS’ Sales and Service team at 888-225-5837, beginning January 1, 2020.  Telephone requests are accepted Monday – Friday from 7:00 am to 7:00 pm CT and Saturday from 8:00 am to 5:00 pm CT.

You may be required to provide certain information for us to verify your identity before we process your request. Please see the information below about verification. Once we verify your identity and validate your request, we will communicate with you to fulfill your request, or explain why we are denying your request in whole or in part. We may not respond to your request or provide you with CPRA PI if we cannot verify your identity or authority to make the request and confirm the CPRA PI relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use CPRA PI provided in your request to verify your identity or authority to make the request.


Requests from Individuals. It is important that TDS verify identity before fulfilling requests. If you sign-in via My Account before completing your request or supply your PIN when calling TDS, you will be verified. If you are unable to do that, the California Consumer Rights Request Form will guide you through how to help TDS verify you.

TDS does not require you to create an account with us to make a request. However, for our customers with My Account, we recommend using this channel to submit your request as it will be the most efficient for you.

Authorized Agents. In addition to those who are acting on your behalf with legal power of attorney or as a conservator, you may designate an agent to submit requests on your behalf. Agents can be a natural person or a business entity that is registered with the California Secretary of State.

Authorized Agents are required to verify your identity by providing us with certain Personal Information, depending on whether you hold an account with us or not and the nature of the information you require, which we will endeavor to match the information submitted to information we maintain about you. Additionally, we will require that you provide us with written confirmation that you have authorized the agent to act on your behalf, and the scope of that authorization. The agent will be required to provide us with proof of the agency relationship, which may be a declaration attesting to the agent’s identity and authorization by you to act on their behalf, signed under penalty of perjury. If the agent is a business entity, it will also need to submit evidence that it is registered and in good standing with the California Secretary of State. Information to identify and verify your agent can be submitted through the same mechanism and at the same time that you submit information to verify your identity. Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.

Fulfillment Process

TDS will confirm receipt of your request and make an effort to fulfill verified requests within a reasonable time, with the target of 45 days for Right to Access, Right to Delete, and Right to Correct requests and 15 days for Right to Opt-out of Sale and Right to Limit Use requests. In some cases we may need additional time to respond to Right to Access, Right to Delete, or Right to Correct requests. Should that occur, TDS will contact you so you know the reason(s) for the delay and when you can expect the request to be fulfilled.

Shine the Light. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits California residents to annually request, free of charge, information about the Personal Information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to: TDS Telecom, Attn: Legal Dept., 525 Junction Road, Madison, WI 53717.


The 2019 Maine Act to Protect the Privacy of Online Consumer Information ("Maine Privacy Act”) provides current Maine residents with certain rights regarding their personal information as defined by the Maine Privacy Act* (“Maine PII”) when purchasing consumer broadband internet access service. This applies to individuals only, not commercial customers.

The Maine Privacy Act prohibits broadband internet service providers from using, disclosing, selling or permitting access to your Maine PII unless you provide prior, express, affirmative consent to do so, subject to certain exceptions such as:

  • to provide broadband internet access service and other services necessary to the provision of broadband internet access service;
  • to advertise or market our communications-related services to you;
  • to comply with a lawful court order;
  • to initiate, render, bill for, and collect payment for broadband internet access service;
  • to protect against fraudulent, abusive, or unlawful use; and
  • providing location information to assist in the delivery of emergency services.

TDS may not refuse service, charge a penalty or fail to provide a discount based on your decision to exercise your rights under the Maine Privacy Act.

*Defined by the Maine Privacy Act as personally identifying information about a customer, including but not limited to the customer’s name, billing information, social security number, billing address and demographic data; and information from a customer’s use of broadband Internet access service, including but not limited to web browsing history, application usage history, precise geolocation information, financial & health information, information pertaining to the customer’s children, customer’s device identifier (such as media access control address, international mobile equipment identity or Internet protocol address), content of customer’s communications and origin & destination Internet protocol addresses.

Right to Non-Discrimination

TDS does not discriminate against you for exercising any of your privacy rights set forth above. If you exercise your rights, we will not:

  • Deny you goods or services;
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
  • Provide you a different level or quality of goods or services;
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Cookie Preferences

TDS websites and mobile applications use our own Cookies and may also use service provider, contractor, or third-party Cookies. Through the use of Cookies, Personal Information may be collected and then shared, disclosed, or transferred to others. For more information about Cookies, including information about opting-out of Cookies, please see the below Cookie Policy.

8. Communicating With TDS

Questions and comments about this Privacy Policy may be directed to:

TDS Telecom
Attn: Legal Dept.
525 Junction Road
Madison, WI 53717

To opt-out of receiving marketing communications from TDS or to opt-out of TDS' use of Personal Identifiers, Network and Device Information, and Internet Network Activity to market and personalize promotions to you when TDS is acting as a broadband provider, TDS customers may make this request via email to webcontact@tdstelecom.com or by mail to:

TDS Telecom
Attn: Legal Dept.
525 Junction Road
Madison, WI 53717

To exercise your Right to Access, Right to Delete, or Right to Opt-out of Sale rights under the CPRA, please see Section 7 above.

To manage Cookies, please see the information in the next section.

9. Cookie Policy

TDS uses cookies, web beacons, pixels, and other tracking technology (collectively "Cookies") to deliver, monitor and improve our websites, applications or emails and display relevant content. This Cookie Policy describes the information we collect through Cookies, how we use it and how you can manage your Cookie Preferences.

This Cookie Policy applies to TDS websites, emails, and applications (collectively "Online Services"). By continuing to access or use our Online Services, you agree to our use of Cookies. TDS uses Cookies on our Online Services and any device which interacts with our Online Services will receive them. TDS also works with Third Parties to place TDS advertisements on their websites and place Cookies in your browser when you visit their websites.

What Are Cookies?

A Cookie is a small text file sent to and stored on your computer or other internet connected device to identify your browser or store information. A first party Cookie is set up by the website being visited by the user. A third party Cookie is set up by a domain that is not the entity hosting the website. Cookies are widely used to make websites work, work in a more efficient way, and identify and track users.

Why Do We Use Cookies?

TDS and our Third Parties may use Cookies on our Online Services to improve our Services and provide you with the best possible web experience. We may use Cookies in order to identify you; provide relevant, interest-based advertising; remember your preferences; secure your access; know when content has been shown to you; provide aggregated auditing, research, and reporting for advertisers; understand and improve our Online Services; and detect and defend against fraud and other risks. When we send you an email, we may use Cookies to understand if you have accessed the information provided in the email. We may combine information collected through the Cookies with your Personal Information in order to provide you a personalized experience including advertising about products and services you may find of interest. The information we collect from Cookies also may allow us to identify you across devices, such as smartphones, tablets, computers or related browsers.

TDS may allow Third Parties to place their Cookies on our websites or within our advertisements. And, your web browser may request advertisements directly from independent third party advertising network servers which do not have a business relationship with us. These advertisements may place Cookies that can view, edit, or set third party tag technology, just as if you had requested a web page from the third party site. TDS is not responsible for the practices including the use of Cookies, employed by third party websites, mobile applications or online services linked to or from TDS Services, or for the content contained therein.

Third party websites, mobile applications, and online services that you are able to access on the Internet are outside the control or limits of this Privacy Policy.

How Can I Manage My Cookie Preferences?

To provide you with the best possible experience with our Online Services, we use different types of Cookies. We categorize these Cookies into the following types:

  • Strictly Necessary Cookies: These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the site will not then work. These Cookies do not store any personally identifiable information.
  • Performance/Functional Cookies: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these Cookies collect is aggregated and therefore anonymous. If you do not allow these Cookies we will not know when you have visited our site, and will not be able to monitor its performance.
  • Targeting/Advertising Cookies: We use these Cookies to enhance our marketing and advertising campaigns, as well as to deliver content that we believe will be most relevant to you based on your use of our websites. These Cookies may be set through our site by our advertising partners or other third parties. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. Targeting and advertising Cookies track user behavior and store user attributes to provide more personalized content (in some cases, including ad content) to visitors both on our websites and once you leave our website. These Cookies are not essential for the website to function, but if you do not allow these Cookies, you may experience less targeted advertising.

If you wish to opt-out of Cookies, please see the banner that appears on TDS pages to opt-out. If this banner is not appearing for you, please clear your cache. To do so, please follow the instructions provided by your browser which are usually located within the “Help,” “Tools,” or “Edit” menus. Choices made in the banner take effect immediately and without confirmation or correspondence from TDS.

How Can I Stop My Internet Browser From Tracking My Information?

Most browsers accept Cookies by default. Depending upon your computer and mobile devices, you may be able to set your browser to control Cookies on your computer and mobile devices. If you do not want to receive Cookies, you may adjust your browser's settings to reject or delete Cookies. To do so, please follow the instructions provided by your browser, which are usually located within the “Help,” “Tools,” or “Edit” menus. Deleting or rejecting Cookies may impact your ability to effectively interact with our Online Services, third party websites or advertisements or otherwise limit your experience, including your ability to find pricing and availability of products and services in your area. Please note that our Site does not respond to browser “Do-Not-Track” signals.

International Residents

Our services are intended for residents of the United States. Should we collect personal information from you it will be transferred to the United States where our websites are hosted. You hereby consent to the transfer of your Personal Information to the United States as described in this Privacy Policy. Please do not use our websites if you do not agree to the transfer and processing of your Personal Information in the United States, which may not provide the same level of protection for your data as your home country.


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