Baja Broadband officially becomes TDS today

It isn’t just a name change. It’s a promise of what’s to come.

Baja Broadband® is changing its name to TDS® beginning today (May 11, 2015).

In 2013, Baja Broadband was acquired by Telephone and Data Systems, Inc., parent company of TDS Telecommunications Corp. (TDS®), with the intent of bringing more advanced technology to customers. Since then, Baja Broadband and TDS employees have worked side-by-side, improving infrastructure and equipment, as well as introducing expanded channel lineups, more options in data speed and enhanced support services. Overall, TDS has invested more than $11 million in improvements.

“We still have work to do, but these initial improvements provide the foundation for continued investment in advanced technology solutions for our residential and business customers,” said Dave Wittwer, president and CEO of TDS Telecommunications Corp. “For 46 years TDS has been providing the best technology, and we’re committed to continuous improvement.”

Customers will have noticed monthly bills co-branded with Baja Broadband and TDS, which will remain for a specified time period during the transition. Company vehicles and office signage and décor will also be revised to reflect the name change.

“We believe we can always do better in the technology we deliver and the customer care we provide,” Wittwer said. “We believe our customers deserve the best of both.”

For more information, visit or join the conversation on Facebook.



For more information, contact DeAnne Boegli, National Manager-Public Relations / TDS / 608-664-4428 /

TDS Telecommunications LLC (TDS Telecom/TDS®) is the seventh largest local exchange telephone company in the U.S. with 1.2 million connections to high-speed internet, phone, and TV entertainment services in nearly 900 rural, suburban, and metropolitan communities. TDS, a growing force in the cable industry, operates BendBroadband, which is part of TDS Broadband Service LLC. For residential customers, TDS deploys up to 1Gig internet access, IPTV service (TDS TV), cable TV options, and traditional wireline services. For businesses, TDS offers advanced communications solutions, including: VoIP (managedIP Hosted voice), high-speed internet, fiber optics, data networking, and hosted-managed services. Visit or

TDS Telecom, headquartered in Madison, Wis., employs more than 2,800 people and is a wholly owned subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS]. A Fortune 1000® company, Telephone and Data Systems, Inc. provides wireless; cable and wireline broadband, TV and voice; and hosted and managed services. TDS has approximately six million connections nationwide through its businesses U.S. Cellular, TDS Telecom, OneNeck IT Solutions LLC, and TDS Broadband Service. In 2018, TDS was named to three Forbes lists: America's Best Employers for Diversity, Best Large Employers, and Best Employers for Women. Founded in 1969 and headquartered in Chicago, TDS employs 9,600 people. Visit

Updated August 2018

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