Baja Broadband officially becomes TDS today

It isn’t just a name change. It’s a promise of what’s to come.

Baja Broadband® is changing its name to TDS® beginning today (May 11, 2015).

In 2013, Baja Broadband was acquired by Telephone and Data Systems, Inc., parent company of TDS Telecommunications Corp. (TDS®), with the intent of bringing more advanced technology to customers. Since then, Baja Broadband and TDS employees have worked side-by-side, improving infrastructure and equipment, as well as introducing expanded channel lineups, more options in data speed and enhanced support services. Overall, TDS has invested more than $11 million in improvements.

“We still have work to do, but these initial improvements provide the foundation for continued investment in advanced technology solutions for our residential and business customers,” said Dave Wittwer, president and CEO of TDS Telecommunications Corp. “For 46 years TDS has been providing the best technology, and we’re committed to continuous improvement.”

Customers will have noticed monthly bills co-branded with Baja Broadband and TDS, which will remain for a specified time period during the transition. Company vehicles and office signage and décor will also be revised to reflect the name change.

“We believe we can always do better in the technology we deliver and the customer care we provide,” Wittwer said. “We believe our customers deserve the best of both.”

For more information, visit HelloTDS.com or join the conversation on Facebook.

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For more information, contact DeAnne Boegli, National Manager-Public Relations / TDS / 608-664-4428 / deanne.boegli@tdstelecom.com

TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of small to mid-sized urban, suburban and rural communities throughout the U.S. With 1.1 million connections, TDS’ mission is to create a better world through its communications services. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, and data networking services. Visit tdstelecom.com.

TDS Telecom, headquartered in Madison, Wis., employs 3,400 people and is a subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS]. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice services to approximately 6 million connections nationwide through its businesses: UScellular and TDS Telecom. Visit tdsinc.com.

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