TDS signs on to sponsor the Badgers

TDS Telecom (TDS®) has signed a new multi-year agreement to sponsor Badger™ athletics. The partnership was brokered by Badger Sports Properties, a division of Learfield Communications, who represents the University of Wisconsin Athletic Department.

The three-year contract supports a broad array of athletic programs, including men’s and women’s basketball, women’s volleyball, and wrestling. The agreement includes advertising, tickets, signage, a contest, plus promotional events designed to engage community members of all ages from Madison and south central Wisconsin.

“Our employees and customers share a passion for the Badgers,” said Julie Maiers, vice president of Marketing and Product Development at TDS. “Joining forces with a fellow hometown team is a great way to offer unique Badger opportunities to people who live in the areas we serve.”

Through the partnership, TDS is sponsoring three youth teams to visit the Kohl Center™ and play a short scrimmage during half time at a regular season Badger™ basketball game. TDS will also be involved in two additional programs:  Book It with Bucky, and Stars of Tomorrow. Book It with Bucky encourages reading outside the classroom, and Stars of Tomorrow allows youth teams to take the field with the university’s softball team.

“The University of Wisconsin has always been a community leader and TDS has always been a technology leader,” said Maiers. “Like the Badgers we have a strong team at TDS. We share similar philosophies about investing in people and communities and strive to do our best every day.”

To learn more about TDS, visit To keep up with the latest news and scores from Badger athletics, log on to


Media Contact: Missy Kellor | Associate Manager - Public Relations | TDS Telecom | 608-664-4836 |  

TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of small to mid-sized urban, suburban and rural communities throughout the U.S. With 1.2 million connections, TDS is a rapidly growing technology company. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, data networking, and hosted-managed services. Visit

TDS Telecom, headquartered in Madison, Wis., employs 3,600 people and is a subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS], a Fortune 1000® company. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice; and hosted and managed services to approximately 6 million connections nationwide through its businesses: UScellular, TDS Telecom, and OneNeck IT Solutions. Visit

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