TDS gives $2,500 to support reading and literacy through Badgers Give Back

At the December 12 Badger women’s basketball game against Green Bay, many of the youngest fans were cheering more than three-pointers and great teamwork—they were also celebrating reading. Hundreds of elementary and sixth grade students in attendance participated in Wisconsin Athletics’ Book it with Bucky Program presented by TDS Telecom (TDS®). Students received free tickets to the afternoon game as a reward and, at the first quarter break, TDS also presented a check for $2,500 to Badgers Give Back to purchase and distribute books around the community.

“We are excited to join together to celebrate the amazing accomplishments of these young learners,” said Wisconsin Athletics, Jackie Davenport, director of creative and community relations. “Reading is fundamental, which is why we are grateful for the support to elevate lives in our community by putting books in the hands of young badgers”.

Through the Book it with Bucky program, students in grades six and below were encouraged to make a reading pledge in October and November and log their reading time of 30 minutes or more. Prior to the game, Wisconsin Athletics, partnered with TDS, hosted a pregame celebration where students get the chance to exchange their reading logs for various prizes.

“We may be a technology company, but we know reading printed books sets the foundation for success,” said TDS’ Curtis Hall, associate manager of Field Marketing. “By reading with Bucky today, students are growing their imagination and skill for the future which is why we’re delighted to support Book it with Bucky and give these extra funds.”

TDS has been a sponsor of the Book it with Bucky program for two years. The company offers residential and business internet, TV, and voice services to communities across Dane County and Wisconsin. 



Media Contact: Missy Kellor | Associate Manager - Communications | TDS Telecom | 608-664-4836 |  

TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of small to mid-sized urban, suburban and rural communities throughout the U.S. With 1.2 million connections, TDS is a rapidly growing technology company. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, data networking, and hosted-managed services. Visit

TDS Telecom, headquartered in Madison, Wis., employs 3,400 people and is a subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS]. Founded in 1969, Telephone and Data Systems provides wireless, broadband, video and voice; and hosted and managed services to approximately 6 million connections nationwide through its businesses: UScellular, TDS Telecom, and OneNeck IT Solutions. Visit

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