TDS associates keeping the roadside clean for more than 32 years

Madison-based company one of the early groups involved with Wisconsin Adopt-A-Highway program

TDS Telecommunications LLC (TDS^®) associates are celebrating Earth Day this year by cleaning up debris alongside a highway they have taken care of for more than 30 years. TDS has adopted a two-mile stretch of Highway 14, past Cross Plains to County Highway F, right before Black Earth through the Wisconsin Adopt-A-Highway program. The company has been involved in the program since 1990 and was one of the earliest groups to assist in keeping the state’s roadsides beautiful.

“It is amazing TDS associates have been watching over this stretch of highway before the World Wide Web was even a thing,” said Chief Human Resources Officer Kathy Cefalu. “Technology has surely changed but our commitment to our TDS communities has not.”

The company’s Green Associate Resource Group, dedicated to encouraging environmentally sustainable action, is sponsoring the afternoon clean up that TDS associates will participate in. TDS provides its associates with paid time off to volunteer in the communities they serve.

TDS associates clean their section of highway multiple times a year, so it’s estimated they have walked at least 128 miles doing this work over the last 30 years.

We invite members of the media to come to our clean-up activities on Thursday, April 28 from noon to 4 p.m.

To meet up with the group, contact Cheryl McCollum, Associate Manager of Communications at Cheryl.McCollum@TDSTelecom.com.