Vice President of Marketing and Product Development
Scott was named VP of Marketing and Product Development in December 2021. In this role, he leads all aspects of TDS’ product and marketing strategies for cable, wireline, and out-of-territory operations for the consumer and commercial segments. Scott’s responsibilities include developing and implementing the strategic plan, marketing tactics, pricing and promotions, as well as identifying market trends, forecasting, and budgeting.
Since Scott joined TDS Telecom in 2006, he has gained extensive experience in every aspect of TDS’ business portfolio, holding director-level roles in Product Management & Development and Direct Sales & Repair Contact Center. He was instrumental in helping the company deliver results as the leader of a large direct sales team in the company’s new fiber markets.
Scott is a proud advocate of Diversity, Equity, and Inclusion (DE&I) through his work as a mentor to associates and committee members on TDS’ DE&I Community STEM Fund. The fund provides support for innovative projects that bolster education and advance technology in the markets TDS serves. In his free time, Scott enjoys golfing, traveling, rooting for Wisconsin sports, and spending time with family and friends.
Scott earned his bachelor’s degree in Finance from Arizona State University and his MBA from the University of Wisconsin-Madison.